A study FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option available. Plus, chat is a great way to bring visitors back to your website, as Emarketer discovered that 63% of customers were more likely to return to a website that offers live chat.
But, when your customers start to use chat during the purchase process, that’s when chat really makes an impact!
For example, a report by ICMI found that website visitors that engage with your company via live chat are worth 4.5 times more than visitors that don’t. Furthermore, Forrester noted that there was a 10% increase in the average order value when reviewing the sales from customers who engaged in a chat before making a purchase, than those that did not use chat.
That’s not all.
The same study uncovered that live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate. It’s clear that live chat is providing companies with staggering results.
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Live chat is now a “must have” communication tool for any business. As adoption rates for the companies that use chat continue to grow, it’s only a matter of time before all of your competitors are using it. By harnessing the power of live chat, you could be:
• Increasing sales and revenue • Providing faster customer support • Delivering a better customer experience