A study FurstPerson found that as many as 77% of customers won’t make a purchase on a website if there’s no live chat option available. Plus, chat is a great way to bring visitors back to your website, as Emarketer discovered that 63% of customers were more likely to return to a website that offers live chat.
Even without anyone using chat, you can still increase revenue.
But, when your customers start to use chat during the purchase process, that’s when chat really makes an impact!
For example, a report by ICMI found that website visitors that engage with your company via live chat are worth 4.5 times more than visitors that don’t. Furthermore, Forrester noted that there was a 10% increase in the average order value when reviewing the sales from customers who engaged in a chat before making a purchase, than those that did not use chat.
That’s not all.
The same study uncovered that live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate. It’s clear that live chat is providing companies with staggering results.