naicker design



“Reward for good work, is more work.”

Designing in my “ME” time, it makes me happier.

“When your hobbies become your 9-5 – It’s a real bliss.”

Conventional wisdom says you should make your passion into your career so you’ll never work a day in your life.

Creative experience

19 years of creative experience, passionate, design and detail orientated. Ability to work with cross-functional Agile teams to ensure proper implementation of product vision, always focusing on simplicity and ease of use. 14 years of UI/UX experience, played dual roles as IA and Designer. 6 years of experience leading and driving UX design efforts with offshore and in-house designers.

Why better

With an unique combination of Computer science engineer background with training in design and user experience helps me integrate a beautiful synergy of science-art and data-design yielding a successful interactive customer experience. Excellent problem solving ability with critical thinking with analytical approach.


Focused on strategic thinking to deliver exceptional, intuitive end-to-end user experience design solutions. Ability to function in a leadership roles, and preform BA, IA, Visual and UX Design with a ‘can do’ attitude, proactive team member, analytical thinker, visual communicator. Exhibit the highest levels of professionalism, integrity, and teamwork in all aspects of business. Solid oral and written communication skills.

“It’s easier to ask forgiveness than it is to get permission.” -Grace Hopper.

What I can do

UX Design, Responsive design, Prototype modeling, Human interface design, HTML mockups, Comps & Redlines, Information Architecture, Graphic Design, Info-graphics, Iconography, Process definition & improvement, Design standards, style guidelines, patterns, and nomenclature, Creating design artifacts, A/B Testing.

What I follow

Scaled Agile, Lean UX, Customer Experience, Design Thinking, Metrics data driven design, User Centric Design principles, and

Clive’s Four Questions

  1. What is the problem we are trying to solve?
  2. Where is the data that shows the magnitude of the problem?
  3. Where do you want to be, in terms of metrics (i.e. CSAT, NPS, Task Completion, and Navigation)?
  4. How will you measure success?

“Digital design is like painting, except the paint never dries.” -Neville Brody.

Brands I’ve worked with…

A selection of brands and companies that I have worked with.

“Whitespace is like air: it is necessary for design to breathe.” –Wojciech Zieliński